Next up in our annual summer Q&A is Paul Morgan, owner of dynamic Brighton wine hub Fourth and Church. Here he reflects on the year to date for his restaurant-cum-bar-cum-wine shop; his hopes for the future; the challenges of operating an indie business; and what the decision makers in Whitehall could do to ease the burden.
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For sherry aficionados in the trade, few achievements are more rewarding than transforming a geek-centric niche into a mainstream phenomenon. Yet while this remains a formidable challenge, a growing number of on-trade advocates are proving that, with the right positioning, storytelling and training, this venerable fortified category can drive both engagement and margins. So, what’s the secret? Step one, says sherry producer and importer González Byass, is to break down misconceptions and educate consumers about the category’s incredible versatility.
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For the 12th consecutive year, Wines of Germany UK ran its 31 Days of Riesling campaign, incentivising sites across the country to fly the flag for Germany’s flagship grape.
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After reviewing participants’ UK-wide campaigns, the Wines of Germany UK team has announced the winners of its month-long 31 Days of German Riesling event.
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